Data is cool. Actions define you.

The world of customers is fast paced and high stakes. As a company scales, it gets harder and harder to keep up. How do customer teams not only keep up but thrive in this environment?

Connect

Reef helps you develop a complete picture of customer engagement by seamlessly connecting to your customer data sources across product, revenue, support, engagement, and account firmographics.

Analyze and Score Customers

Reef creates and deploys optimized scoring models for specific revenue outcomes related to churn, competitive threats, big deal pipeline, cross-sell and more. Reef can also work with your current healthscore to make it better.

Focus

Reef enables you to understand the health of individual customers and your overall territory with unique, interactive visualizations so you can explore your customers and identify where to act.

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Act

Reef recommends the best actions based on your target revenue outcomes and your outcome-based scoring models. Reef initiates notifications and actions designed to improve these outcomes with the right customers.

Execute with Self-Learning Playbooks

Playbooks are collections of actions that are aligned to outcome-based scoring models and are designed to improved the target outcome. Playbooks and actions can be managed in Reef or your current CSP or CRM Coming Soon!

Measure Impact

Reef monitors playbooks and enables you to calculate the ROI of playbooks tied to outcome-based scoring models. This enables you to understand your most effective and highest ROI playbooks. It also enables you to quantify the impact of your CS and Account Management teams.

Consistently Execute and Continuously Improve

Reef scoring models are designed to be self-learning and self-improving by creating feedback loops that incorporate score accuracy and playbook effectiveness to ensure models are increasingly effective and impactful. This results in better recommendations and more effectively playbooks over time.

Getting started with Reef

Reef was built from the ground up for busy customer teams. We know how overwhelming the day-to-day can be. That’s why Reef was designed to deliver a lot of value quickly with very little work. This means no data entry and using Reef where you already spend your time.

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Seamless

Reef has connectors to your customer data sources so we can get you up and running quickly without creating an IT, engineering, or data science project.
Simplifies How You Work

Reef works where you work and saves you time by reminding you about what you need to do. Specifically, you can collaborate with your team, get reminders, and track and manage all of your sprint actions in Slack.
Easy to Get Started

Be up-and-running in days, not weeks. Pre-built connectors to your data, automated data aggregation and customer scoring, and easy configuration means you and your team will be using Reef in no time.