The Reef Current

The Problems with Customer Success

Brent Grimes | CEO & Founder

I’ve been in Customer Success for a long time, even before it was called Customer Success. Prior to the Customer Success movement and the...

COMPANY

Does What I Do Actually Matter?

Brent Grimes | CEO & Founder

Since the early days of CRM in the 90’s, activity management has evolved remarkably little. Tasks still have notes and due dates. The workflow to...

COMPANY

Exceptional Account Teaming is a Competitive Advantage

Brent Grimes | CEO & Founder

I’ve been in Customer Success for a long time, even before it was called Customer Success. Prior to the Customer...

COMPANY

The Healthscore Mirage: Effective Customer Scoring is Game-Changing but Elusive

John Gleeson | Success Venture Partners

Brent Grimes | Reef.ai

The healthscore serves as a common foundation for customer success...

INTERVIEW

Raise your Customer Success 1:1 Game

Brent Grimes | CEO & Founder

Ever wrapped up a 1:1 meeting with your boss (or as a boss) and felt like it was kind of a waste of time? Over my career, I’ve been part of a lot of...

COMPANY