The Reef Current

Watch this Hawaii News Now segment and hear how Reef AI scaled operations, expanded, and hired more local staff in Hawaiʻi with support from Startup Capital Ventures and HTDC!

Learn how combining real-time analytics with predictive scoring gives SaaS teams a 6-month head start on churn.

Unlock real AI agent value. Reef.ai explains how clean customer data and predictive models enable proactive, revenue-driving agents—not passive bots.

Reef.ai CEO Brent Grimes shares how AI unlocks revenue growth by replacing gut-feel with data-driven strategy, churn prediction, and customer expansion.

Brent Grimes, Founder and CEO at Reef.ai joins the hosts ⁠⁠Kristi Faltorusso⁠⁠, ⁠⁠Jon Johnson⁠⁠ & ⁠⁠Josh Schachter on the Unchurned Podcast⁠⁠. Brent shares insights on outcome-based scoring for customer health and the power of leveraging data for predictive modeling in customer success.

Ditch generic health scores. Reef.ai’s Outcome-Based Scoring uses ML to deliver specific, measurable actions that drive retention, expansion, and ROI.

At Reef.ai, we're not just employees—we're Corallites. Learn how our name reflects culture, adaptability, and our mission to help customers grow.

Stop relying on vague health scores. Brent Grimes reveals why accurate customer scoring is a mirage—and how identifying outlier accounts drives real retention impact.

Reef.ai shares a 5-step framework for account teaming that boosts net retention by aligning CS, Sales & Presales around customer outcomes and growth.

Reef.ai transforms activity management by tracking task impact on ARR and pipeline—helping CS teams prioritize what works, not just what gets done.

Reef.ai explains why traditional customer success fails at scale—and how Dynamic, accountable CS models improve engagement, outcomes, and retention.