We’re excited to share that the Reef AI team is joining Salesforce to help innovate the next generation of predictive revenue intelligence solutions.

Over the past 5 years, we dove deep into customer data and leveraged machine learning and AI to help businesses anticipate risk and opportunities well before the signs were obvious. We’re proud that we were able to help some of the top enterprises in the world better support their customers. We’re also especially proud that we built a team in Hawaiʻi and contributed to Hawaiʻi’s growing tech ecosystem.

Joining Salesforce will allow us to continue this journey alongside a world-class team that shares our vision for the future. We’re excited about the next chapter: Making an impact at a significantly larger scale, growing our team with top talent, and continuing to contribute to the Hawaiʻi tech community.

The Data Foundation
for Customer Revenue Teams and Agents

Reef's AI driven ML models surface churn, expansion, and cross-sell signals you can trust—explained, backtested, and 9 months in advance.

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Trusted by global companies

Core Benefits

Stronger retention, faster growth, & accurate forecasts.
Data your teams and agents can trust.

Revenue generating

Reef transforms that data into accurate risk and growth predictions that generate revenue

Future-Proof

Reef builds a clean, optimized dataset to fuel next-gen customer teams and customer revenue-generating agents

How It Works

Powering AI agents with enterprise-grade intelligence

Step 1

Data Collection

Reef connects to your existing data sources across your tech stack and transforms information into one normalized, validated, enterprise-grade dataset.

Step 2

NRR Intelligence Graph

Machine learning models analyze your data to generate accurate predictions, identify risks and opportunities, and create actionable insights.

Step 3

Empowered Teams and AI Agents

Your AI Agents receive data with complete context and predictive insights, helping you to drive revenue growth, prevent churn, and optimize every customer interaction.