Protect your revenue:

Recover up to 50% of revenue churn   

Reef AI utilizes a unique probability-based retention system paired with data science-as-a-service to turn churn into revenue—predicting churn, expansion, and cross-sell opportunities with AI, and delivering ML-driven recommendations directly into your existing systems

Reef AI NRR Intelligence Graph

Trusted by

Reef AI Customer Braze
Reef AI Customer FourKites
Reef AI Customer Macrobond
Reef AI Customer Syncari
Reef AI Customer Matterport
Reef AI Customer Seismic
Reef AI Customer Intelligence Bank
Reef AI Customer Abrigo

"When I first encountered Reef AI, I immediately saw the potential of what Reef was building. I strongly believe in Reef's core tenet; companies who utilize data and predictive scoring to prioritize resources and optimize digital experiences will significantly outperform companies who don't. We're excited to be on the journey with Reef."


— Spencer Burke, SVP of Growth, Braze


Why Customers Choose Reef AI

Reef AI is the intelligence layer on your revenue engine.

Solve churn, expansion, and cross-sell, while laying the foundation for your AI strategy tomorrow.


Reef seamlessly connects your customer data and builds history to optimize your data for scoring

Data Connectivity

Advanced ML Scoring

Reef applies proven ML scoring models optimized for the revenue outcome you want to improve

Notifications & Playbooks

Reef delivers precise recommendations to your teams to engage the right customer at the right time

Track Follow through

Reef tracks the actions your team takes (or not) as a result of the notifications

ROI Reporting

Reef calculates playbook ROI so you know the impact of actions on your outcome metrics

How Reef AI Works

How Reef AI works

Reef AI NRR Intelligence Graph

Reef AI NRR Intelligence Graph
A pink circle with the word roi on it

Customer data isn’t about health, it’s about outcomes.

General health scores are a black box: inaccurate, hard to action, and lacking the data history to be effective.


Scores optimized for revenue outcomes like churn, downgrade, cross-sell, or upsell with renewal are clearly actionable and their impact on revenue can be measured.

A pink circle with the word roi on it

Customer data isn’t about health, it’s about outcomes.

General health scores are a black box: inaccurate, hard to action, and lacking the data history to be effective.


Scores optimized for revenue outcomes like churn, downgrade, cross-sell, or upsell with renewal are clearly actionable and their impact on revenue can be measured.

Ready to get started?

Reach out to our sales team for a demo today